UberFamily: GOing the Distance

Uber - GO

For decades, if a parent wanted to ensure their child was as safely secured in a taxi or car service, they had to supply their own car seat. Considering how heavy many car seats are, that’s not very feasible. Most of these seats are not designed to be portable, and taxi drivers had no interest in keeping one in the trunk, because they take up so much room.

That’s when Uber stepped in.  Uber, the popular ride-sharing service wanted to offer a forward facing child seat for parents, so they turned to an expert for help. Dr. Alisa Baer, known nationally as The Car Seat Lady, knew just the solution to suit Uber’s needs: The IMMI GO seat.

GO_Harness_iso_RGBIMMI was already working on updating the GO for use in the municipality market. It’s the perfect car seat for police and child services who need a seat in an emergency that’s portable, easy to install, and takes up little room in the trunk.

Stylish, low-profile, and thoroughly tested at CAPE, the Center for Advanced Product Evaluation, the GO was a perfect fit for Uber, and the ideal solution for city-dwelling or traveling parents. Launched in New York City under the uberFAMILY option, parents can request a child seat for an additional $10 a ride. Now parents no longer needed to lug heavy car seats with them as they travel about the city, or hold their child in the back of a taxi and hope for an uneventful ride. With uberFAMILY, parents can navigate city life, or a vacation with their kids, with one less thing to worry about.

carseatlady1For her part, the Car Seat Lady did more than just connect Uber with the IMMI GO. Championing the use of car seats in taxis and other ride-sharing options for years, she made sure this first of its kind program was launched right. She regularly trains Uber drivers on how to properly install the IMMI GO seat, as well as how to correctly secure a child in them. Now, her vision of safer travel for children in these types of vehicles is catching on. Branching out, Uber has launched their uberFAMILY option in New York City, Washington, DC, and Philadelphia, and more cities are on the way.

If you’re interested in your own IMMI GO, or you want to know more about it, please visit immigoseat.com.

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